Riva can promote your business 24 hours a day 7 days a week and can communicate different messages to men, women or children. Whether you wish him to provide guests with a welcome, help give directions, make a security announcement or provide general information about opening hours, he can do it in a way that keeps people entertained. In retail, he can let your customers know about new products or sales promotions currently available… he can be interactive when connected to a touch screen panel and that way, provide made to order messages upon request.

The 6ft by 3ft John Lewis StyleMe mirrors, developed by technology specialist Cisco, in-conjunction with C-instore, Aitech and The Team , each have built in cameras which capture a shoppers body dimensions and position.

Designed to help shoppers determine which styles and colours work best for them in an efficient, yet experiential way, the mirrors superimpose clothing over the customer’s on-screen image.

An interactive screen presents a curated collection from johnlewis.com of over 500 womenswear garments and accessories for shoppers to create a complete virtual outfit. The virtual changing room allows customers to see how they look in a new outfit without getting undressed and helps save time by providing access to hundreds of fashion items in one location.

The Virtual Fashion Mirrors also allow shoppers to create a virtual collection which they can opt to have emailed to them, including images of their selected items and the QR codes, linking to johnlewis.com. Shoppers can then share their new look with friends and family via social networking sites such as Facebook and receive feedback before purchase.

Andrea O’Donnell, commercial director, John Lewis, said: “We strive to have a market leading approach to innovative new technology and providing our customers with the very best shopping experience. We think our virtual fashion mirrors will be a lot of fun for our customers and we hope they will enjoy experimenting with them, as much as we have.”

Lisa Fretwell, senior director, Cisco Internet Business Solutions Group (IBSG) commented:

StyleMe based on Cisco retail network and collaboration technologies – brings online content into a store and creates an engaging and personal experience that shoppers enjoy. It’s about capturing shoppers’ and fingertips’ right in the store with digital content that makes it easy for them to buy in whatever channel suits them.”

Jason Trigg, CEO C-Instore (a division of The Cardinal Group), said: “We are delighted that this pilot has now gone live with John Lewis, one of the UK high street’s most well-known and respected brands. C-Instore are leading developers of innovative technologies that retailers can use to engage customers in-store, enhance the shopping experience and gain competitive advantage.

Dave Dunlop, Creative Director, The Team, added: “Taking an early technical prototype we worked with Cisco to establish some key user experience principles by observing how people engage with the StyleMe mirror. We crafted and positioned each element of the interface to make every interaction as effortless as possible without losing the spirit of the John Lewis shopping experience.”

The Virtual Fashion Mirrors will be located in the womenswear department on the first floor of John Lewis Oxford Street for six weeks, from April 20th. If the trial is successful, the mirrors will be a permanent fixture in the retailer’s first flexible department store which opens in Exeter this autumn.

Jason Trigg, CEO C-Instore (a division of The Cardinal Group), said: “We are delighted that this pilot has now gone live with John Lewis, one of the UK high street’s most well-known and respected brands. C-Instore are leading developers of innovative technologies that retailers can use to engage customers in-store, enhance the shopping experience and gain competitive advantage.

Dave Dunlop, Creative Director, The Team, added: “Taking an early technical prototype we worked with Cisco to establish some key user experience principles by observing how people engage with the StyleMe mirror. We crafted and positioned each element of the interface to make every interaction as effortless as possible without losing the spirit of the John Lewis shopping experience.”

The Virtual Fashion Mirrors will be located in the womenswear department on the first floor of John Lewis Oxford Street for six weeks, from April 20th. If the trial is successful, the mirrors will be a permanent fixture in the retailer’s first flexible department store which opens in Exeter this autumn.

ISE 2012 - 2nd most Inavative digital signage product.

Proscreens latest virtual mannequin went down like a storm at this year’s Intergrated Systems Europe and has been awarded 2nd prize in the Inavate awards as the Most InAVative Digital Signage Product for 2012.

A special thank you for all that voted for us…